Once the customer replies, you can send messages with any content and format, including templates. To start a business-initiated conversation, a business can only send a message template. From when your message is delivered until 24 hours later, all messages sent and received are part of one business-initiated conversation. Business-initiated conversation - Your business messages a customer outside the 24-hour window.There are two main categories of conversations: A conversation is all the messages exchanged between a business and a customer, starting when a business’s first message is delivered until 24 hours later.Īll the messages exchanged in this 24 hour period period are associated with one conversation and incur one charge. WhatsApp charges businesses per conversation. The pricing models for BSPs and inboxes may vary, but Meta WhatsApp’s conversation pricing model remains the same regardless of which BSP, inbox, or other tools you choose. If you create a WhatsApp Cloud API with Meta directly, you can expect to pay: Here is Rasayel’s guide on how to create a Cloud API account. For this, you don’t require a BSP, but will need to set up the account on your own. You can gain direct access to the WhatsApp Business Platform by creating a WhatsApp Cloud API account. Meta direct access - WhatsApp Cloud API # An inbox or messaging platform to send and receive messages (such as Rasayel).
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